Interesting, I see 3 main objects inside this picture. There are a girl, a car, and a purple monster.
It seems like the girl is try to jump in the car and get away from the monster. The white words beside the monster says that this summer abandon your nightmares.
So I think the monster is your nightmares, and peoples inside this picture all wear summer clothes, so the idea is really clear now. Also the colour using inside this advertisement are really bright red, blue, purple, we feel happy when look at it.
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